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Against an editorial consultant
An editorial consultant sees clearly. Their notes arrive in a document, detach from the script, and never come back to face what happened after publication.
| Criterion | Consultant | Saywell |
|---|---|---|
| Deliverable | Notes in a separate document. | Review A and Review B in the studio, one flag per beat. |
| Verdict | A global judgement. | One flag per beat. Without evidence, no verdict. |
| Memory | The brief is lost from one video to the next. | Persona and workspace offer, confirmed by you. |
| After publication | Rarely measured. | YouTube observed, refreshed every 12 h, attached to the plan. |
| Scores | An opinion grade, sometimes a “viral potential”. | Plan, execution and observed stay three distinct displays. |
| Availability | A slot to book. | The theater runs when you write, across all six formats. |